Acalcia

Engagement Rate Calculator

By Eylon Krause

Measure engagement rate by followers (or by reach) to price sponsorships and benchmark posts.

 

Frequently asked questions

Followers or reach?

Engagement rate by followers is the common benchmark for sponsorships; by reach shows how the people who saw it responded. Use whichever your brand partner expects.

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Embed this calculator (free)

Paste this on any page — it stays free and links back to Acalcia.

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